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Facebook: You can further use the pay per click model to advertise on Facebook. Creating paid Facebook posts helps you expand your reach, exposing your content to people who don’t follow you.
The good news, however, is that online accessibility is easier than ever for companies to adopt. WordPress websites, for instance, can easily install plugins that allow users to use your website according to their unique needs.
Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of this marketing strategy include:
Whichever content formats you choose, be sure to focus on subject matter that’s relevant and valuable for your audience and that will help boost your website’s SEO.
It’s not enough to write a blog post, share it on social media, and ask your followers to read it. You need to engage your audience, like by asking their opinion on the post or their experiences with the blog post’s topic.
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Similarly, you can visit your competitor’s social media profiles to research their activity and user interactions. While you can follow the competition on social media, you may want to go incognito and use an account that’s not associated with your brand.
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Technical SEO deals with the backend elements of your website such as coding, structured data, image compression and more. Optimizing these elements can make it get more info easier for search engines to “read” your site and improve your page speed.
You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
Tracking tools and analytics can provide you with quantitative data about the ways users engage with your site, helping you guide them smoothly through the sales funnel.
Use a responsive or adaptive theme for your website – these are themes specifically designed to change their shape depending on the device used to access the website. Older themes won’t display well on mobiles and get lower rankings in a mobile search because of it.
When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers.